I started Vector Expo Group in 2009 because I wanted to help trade show exhibitors capture more return on their investment. My friends and colleagues asked the question: Why the fishbowl? Because at a trade show you come back with lots of leads and I want to help you find the leads that maximize sales and make a difference for your business. I have a passion for helping you find the big fish.
I have been attending trade shows for over 15 years and have observed a lot of fabulous efforts and even more of what I called “science projects.” In a few seconds, it’s easy to see who is investing in their brands and messaging and who is not. Just like a great website, your trade show booth can position your company as a “player” in your industry – regardless of whether your company is well-established or has been in business for years. Your exhibit and the marketing you use to support it provide an opportunity to position your company for increased sales volume and show how and why your company is the smart choice.
The purpose of my blog is to help you think about your trade show marketing strategy in fresh and innovative ways. Consider this: industry statistics show that up to 75% of trade show attendees already know where they are going before they get to the show and yet 85% of exhibitors do not do any pre-show promotions. This represents a big opportunity for you to blow the doors off of your competitors. Spring is in the air, the crocuses are blooming and there is no time like the present to set your line and start fishing for “the big ones!”