Roberta Cohen, Principal
Roberta Cohen founded Vector Expo Group to help clients accelerate their tradeshow performance. She has supported clients’ tradeshow initiatives across a wide range of industries including: fashion, manufacturing, financial services, healthcare and technology. With more than 20 years of sales and marketing experience, she has worked with a wide range of companies – from entrepreneurial organizations to Fortune 100 companies. Prior to founding Vector Expo Group, she was VP of Account Services at Inergy Group, a business-to-business marketing agency. In addition, she was head of account services at Creative Partners, a brand marketing communications agency, for over ten years, where she built teams to pitch and win business-to-business and consumer clients including: Citigroup Global Transaction Services, Danbury Hospital, and MBIA, Roberta holds a B.A. from the University of Wisconsin-Madison. She contributes her time to fund-raising for the performing arts and other civic organizations.