I attended a terrific Fresh Intelligence Roundtable hosted by 341 Studios (www.341studios.com) and led by online marketing veteran Rhonda Hurwitz (www.shemeansbusiness.wordpress.com) on Friday morning. Here are some notes that I found really valuable from the session:
One attendee asked: what social media is really useful for your business and do you have to use everything all the time? Rhonda’s advice was that you should choose a minimum of two tools where you can house your social media content and work them for all they are worth. For example, if you feel that blogging is going to enable you to reach your target audiences effectively – and you like to write – then use that tool often and consistently. If Twitter isn’t going to move your business goals forward, then you should put it on hold until the time is right.
How to find great blog topics: Consider using these three ideas:
Frequently Asked Questions about your business. Blogs give you a great platform for addressing them and moving your message forward.
Cornerstone Information. What information do people need to better educate themselves about their industry. Your blog can give them that kind of valuable content
Topical Content. This gives you a chance to talk about the latest news in your field. It is totally relevant to trade shows because upcoming events are ways to capture your customers’ and prospects’ attention about where you plan to be and what you are going to offer while you are there. Your blog entries should be a strong component of your trade show marketing strategy.
Another topic that Rhonda discussed addressed how much information do you share on a blog. Rhonda’s perspective was to be as generous with your information as possible. Her feeling is that if you are generous, then your audience will reciprocate. Also, make sure you are sprinkling in key words about your business into your blogs in order to get maximum impact for search engine optimization.
A number of attendees commented on how to gauge how much time a company should commit to updating their social media marketing. Rhonda advised booking a half hour on Tuesday and a half hour on Thursday every week as a way to start adding some energy and discipline into your program.
There were so many helpful ideas that I am going to do a Part 2 later this week.